Fashion unlearned (2016 -)

By juxtaposing fast fashion and handcraft, Fashion unlearned questions the powerlessness of consumers to access fashion beyond means of consumption. Simple hand-stitching crease and secure secondhand garments into awkward shapes, rendering them unwearable. Other works in the series display fashion fashion brand logos from Logo Removal Service cut out and hand-worked with similar embroidery. This method of constraint and fragmentation demonstrates an act of resistance to the formation of dressed identity through consumerist fashion. Mainstream fashion styles homogenise self-expression and seduce individuals into declaring affiliation with brand status through what they wear. Since well-known brand names like Chanel, Guess and Marc Jacobs are a source of power, stitching over them until they are unreadable renders them powerless. In doing so, Fashion Unlearned reclaims a sense of ownership otherwise lost to branded identities, encourages viewers to contemplate their wilful obedience to these forces of mainstream fashion culture.

CHANEL (2018), thread, secondhand garment, adhesive, interfacing
(48cm x 35cm unframed)

CHANEL No. 5 (2018), thread, perfume bottle ribbon, adhesive, interfacing (24cm x 13cm unframed)

Marc Jacobs (2018), thread, perfume bottle ribbon, adhesive, interfacing (24cm x 12cm unframed)

Zac Posen (2017), thread, secondhand garment, adhesive, interfacing (19cm x 12cm unframed)

GUESS (2017), thread, secondhand garment, adhesive, interfacing

(22cm x 9cm unframed)

Calvin Klein (2016), thread, secondhand garment, adhesive, interfacing (25cm x 18cm unframed)

Calvin Klein (2016), thread, secondhand garment, adhesive, interfacing (detail)

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EMILY McGUIRE