Imagine being attractive (2014 - 2015)

Imagine Being Attractive is a body of work that considers how fashionable female identity is performed through found images and anonymity on Tumblr blogs. From my perspective as a participant observer on Tumblr, this body of work examines the ways in which Tumblr blogs are a surface on which fashionable female identity is articulated as a performative act, played out as a ceaseless process of becoming. Imagine being attractive also brings together questions of how my experiences with Tumblr are in some ways indicative of a generational engagement with social media as a means to articulate identity and negotiate the flow of images in our increasingly visual world. These particular works feature statements written by users on Tumblr. Through my experience, these user-created text posts relate to ideas of beauty, fashionability, taste, and self-gratification. I read these statements as an ironic, self-deprecating critique of the narcissistic tendencies of using found fashion imagery to perform an ideal identity on this platform. Collectively, the posts imply that neither the blogger nor the reader is desirable or attractive, unlike the models and fantasy scenarios depicted in those types of images.

On a serious note I'm cute (2014), thread, vinyl printing on synthetic bonded foam, interfacing mounted on card (45.5cm x 32.5cm unframed)

Attractively bored (2014), thread, vinyl printing on synthetic bonded foam, interfacing mounted on card

(22.5cm x 33.5cm unframed)

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EMILY McGUIRE